25
May
11

where to next?

While it’s certainly getting easier to predict the weather in New York — rain, rain, and more rain — it’s proving more and more difficult to guess what will happen next with legendary dive bar Max Fish. Back in December, a rent dispute between owner and landlord threatened to close the establishment’s doors forever. But then in May, it seemed police allegations of underage drinking and operating after hours were a greater cause for concern. And now, there is word that Max Fish may survive in its current space even longer than the one year eventually agreed upon. So who’s to know what the future will bring?

In January, I shared with you some of the things I looked forward  to witnessing unfold in 2011. And now, almost six months later, I have a few more questions to add to the list:

- How will the cloud music war play out between Apple, Amazon (Cloud Drive), and Google (Music Beta)? And will consumers agree to pay for this storage/streaming service?

- Will Microsoft’s takeover of Skype really mean the end of free voice and video calls — that the only way to use Skype will be via Office, Windows Phone, and Xbox?

- How will AT&T’s acquisition of T-Mobile — if approved — affect AT&T and T-Mobile customers and the wireless industry as a whole? Higher fees? Better or worse service? Trouble for Google’s Android?

- Will the biggest news about Yahoo this year be its sale of social bookmarking web service Delicious, or will the company be able to debut a groundbreaking product or two before December rolls around?

- Will technological advancements in TV such as Sharp and NHK’s new Super Hi-Vision screen help to keep enough people interested in consuming media via television rather than via computer or tablet?

- And lastly, for the umpteenth time, when will it actually be the Year of Mobile?

What are your thoughts on these topics? Come on, share your insights.

Photo credit: Andy Roberts

18
May
11

no, really. is that your name?

We all know that an army of people is constantly working behind the scenes in Hollywood to make sure that the leading actors, musicians, reality TV stars, and celebrities look their best wherever they may be — on the red carpet, on late night TV, in a music video, or in a feature film. It’s all about the clothes, the makeup, the hair, the body… and the name.

Names are, indeed, an important part of branding in Tinseltown, which is why actor Issur Danielovitch Demsky has always been known to us as Kirk Douglas, singer Elgin Baylor Lumpkin goes by the name of Genuwine, and actress Margaret Hyra calls herself Meg Ryan.

Naming a brand demands a great deal of thought, research, and strategy, too. I remember when I first heard of Google. The name made me think of the word ‘giggle’ and the word game Boggle. And when someone told me about a new coffeehouse chain called Starbucks, I wasn’t sure that the name was a good idea — no one will ever know or remember what the company does, I thought. Just goes to show how hard it can be in the beginning to gauge whether or not a brand name is the right fit for the product and target audience.

Here are names of some successful international brands. See if you can guess what type of products these names represent (click on each link to get the answer):

1. Pocky

2. A Bathing Ape

3. Eno

4. Kiwi

What brand names did you find strange when you first heard them? And which ones of these have gone on to become international powerhouses?

Photo credit: David Goehring

11
May
11

bumps and jumps on the information highway

While the New York subway is a great way for millions of people to get around the city each day, it’s also a great place to have your patience tried to the utmost. People from all walks of life crowded together in a small space for what can sometimes feel like hours, passing time and entertaining themselves in a variety of ways. Singing and dancing to loud music. Falling asleep and drooling on people’s shoulders. Picking a fight just because (yes, I’m talking about you, Bloody Loco). Eating smelly, messy food. Clipping their nails

Oh, what a city!

It’s not always smooth sailing on the information highway either. And sometimes it can feel like people are deliberately trying to turn you away from their Web site. Here are just some things that can make online surfing frustratingly annoying:

- Sites that hijack your back button, so there’s no easy way for you to leave

- Links that don’t function the way they’re supposed to — when you click “here” nothing happens or you’re taken to the wrong page

- Online forms that refuse to be submitted unless you enter all information exactly as requested — good luck if you live at 5 1/2 First Street

- Sites that automatically subscribe you to their e-newsletters even when you have specifically deselected the sign-up box

Care to add? List your own pet peeves in the comments section below. And let’s all remember to check our own Web sites regularly to ensure we’re not committing any such faux pas ourselves!

Photo credit: Zach Klein




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