Some companies give so much attention to how they should (and should not) present themselves on social networking sites that they end up with little time or energy to figure out how best the celebrities they sponsor should present their brand online. 
The same way that it can be frustrating for consumers to try to connect with a brand that is obsessed with pushing sales and getting more followers, so too can it be disheartening when a favorite celebrity seems more focused on pushing a new fragrance, CD, or apparel line.
And then to further complicate matters, there’s always the issue of PR — of a celebrity, say, tweeting about things that are viewed by some as controversial, inappropriate, or not in line with the beliefs of his or her business partners. Seems like actor James Franco, whose public Twitter account suddenly went private less than a week ago, didn’t appreciate being told what he could and couldn’t tweet about online — “My thought was ‘this is my Twitter. I can do whatever I want.’ But certain companies I work with contacted me about what I was saying.”
A balancing act for all involved, that’s for sure. So it’s nice when celebrities are able to succeed in establishing a presence on social networking sites that works for their business partners, fans, and, of course, themselves.
Have any examples to share of celebrities who’ve nailed it?
Photo credit: Sarah G
