New York City. Home of the $15 smoothie, $150 burger, and $1,000 omelet. Items that do, surprisingly, sometimes sell. 
In most instances, however, New Yorkers will actively seek out more moderately priced alternatives. After all, a lower price tag doesn’t necessarily mean lower quality.
So, too, can be said of marketing campaigns. While it’s great to work with generous budgets, it’s not always possible — especially now. But with smart strategizing and creativity, it is still possible to yield excellent results.
Below are 3 examples of marketing campaigns that have succeeded in getting people’s attention. Doing so, that is, without breaking the bank:
1. Hit and run: Dutch insurance company VrijVerzekerd took a creative approach to promoting its services by placing static cling stickers on the sides of parked cars. From a distance, it looked as if the cars had been side swiped but, on closer inspection, the scratches turned out to be a removable ad that explained how insuring one’s car with VrijVerzekerd could make life a whole lot easier.
2. The Reverse Graffiti Project: Natural household cleaning brand Green Works sponsored the project of reverse graffiti artist John Curtis (aka Moose). Using Green Works cleaning products, Curtis took to the Broadway Tunnel in San Francisco and created a mural of trees and plants by using stencils to wash away dirt from the tunnel walls.
3. The $73,000 Bar Tab: In an effort to remind people of the true cost of drunk driving, Ogilvy Brasil collaborated with a number of local bars to generate inflated bar tabs that included itemized lists of potential medical expense charges such as ambulance fees, x-rays, surgery, and ICU care for drunken drivers and their passengers.
Pretty neat, right? Any similar marketing campaigns that you’d like to add to the list?
Photo credit: Casey Fleser
