Archive for the 'Japanese' Category

16
Mar
11

social networking in times of crisis — the good, bad, and ugly

Once again Mother Nature has shown how terribly ruthless she can be. Over the past decade, she has wreaked havoc in places such as Iran, the Indian Ocean region, Pakistan, and Haiti. And now, most recently, she has hit Japan.

Following the 9.0 earthquake that struck from off the northeast shore of Honshu, Japan on March 11, and the resultant tsunami, social networks have proven to be invaluable. They have offered whenever possible a variety of ways for people within and without Japan to connect with one another — to try to locate and correspond with family and friends; find food, water, and shelter; raise and donate money; share firsthand experiences with the media and public.

But for as much good and kindness that we have seen, we have, unfortunately, also witnessed great insensitivity and tastelessness. The jokes that Gilbert Gottfried posted on Twitter cost him his long-standing job as the voice of  the Aflac (insurance company) duck; rapper 50 Cent’s questionable jokes and comments on Twitter earned him no new fans; and the racist rant of UCLA student Alexandra Wallace on YouTube has caused a significant stir. Why anyone would choose to make light of such a serious and tragic situation is difficult to understand.

May the people of Japan find the strength and courage to get through these challenging times. And may the rest of us around the world offer them compassion and support. The Japan Society and SXSW (South by Southwest) are just two of a number of reputable organizations helping to raise money for relief efforts.

Photo credit: Sunny Z

24
Feb
11

qr codes — waiting impatiently backstage

A few blog postings back, I touched on recent developments in the New York City restaurant health department grading system. Well, it now appears that the health department is thinking of taking things one step further by adding bar codes to the restaurant letter grades on public display. This way, potential customers can use their smartphones to scan for additional information about inspection results.

As has been said time and time again about mobile in the U.S., some proclaim that the QR code era is right upon us. But is it really? For years, consumers in Japan have embraced the use of QR codes in everything from subway billboards to food wrappers, but in the U.S., mainstream consumer adoption is taking a little more time. Although smartphone ownership continues to steadily increase, the majority of Americans still just have regular cell phones.

Make no mistake — the year of QR codes is coming… just not tomorrow. But it’s not too early to think seriously about how we as marketers can use the codes to truly improve upon integrated marketing campaigns. It’s not enough to just slap a QR code onto a billboard ad or place it in a TV commercial. We need to provide the consumer with information or an enriched experience that he or she truly values — not simply information that we as marketers would like to share.

Photo credit: Fluid Forms/Alexander Karelly

08
Sep
10

is out-of-home set to become our next stalker?

So I thought it was pretty cool — and yet also somewhat gross — when the now-closed vending machine restaurant/automat Bamn! opened up in the East Village a number of years ago. And I was curious when I first learned of the Body Shop, Sephora, and Proactiv automated kiosks that continue to pop up in airports, supermarkets, and malls across the country. But New York City clearly has nothing on Tokyo when it comes to high-tech vending machines.

At the Shinagawa train station in Tokyo, Japan, new beverage vending machines work noticeably harder than their older counterparts to entice passersby to purchase product. The machines’ sensors are able to identify — with 75% accuracy — the age and gender of  a potential customer as he/she approaches. The machines then take this information to make immediate purchasing recommendations, and store all customer profile and behavior data for future marketing initiatives.

Is it just me, or does this sound like the beginnings of some crazy sci-fi horror movie? Whatever happened to the good old days when it was up to us — the human — whether or not we bothered to glance up, across, or over at the out-of-home advertising in our path? Just you wait and see, very soon we’ll all be looking over our shoulders to make sure we’re not being followed by vending machines and billboards trying to sneak up on us and push product.

Photo credit: magnetbox




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