Archive for the 'Networking' Category

23
Jun
10

the joys of offline social networking

Every year in New York, we pop out from our apartments like ground squirrels at the first sign that temperatures might be warming up. A few false starts leave overeager revelers shivering on the streets, but this seldom serves as much of a deterrent. You see, we just can’t wait to get out and start enjoying lazy afternoons in the park and brunches at sidewalk cafés with our friends.

Lately, I’ve started to feel that some of us are so busy exploring what we can do with social networking online that we forget to really enjoy social networking offline. Some of my favorite places to share thoughts and experiences are outdoor beer gardens and café bars with communal tables. They provide a setting that makes it easy to connect with other people in a casual, non-imposing way. And the unspoken rules of being polite, respectful, and silent (should the other party appear disinterested) are typically understood and honored. I have met some really interesting people and had some great personal and professional conversations this way. And the interactions have come with the added bonus of allowing me to observe and interpret not only words, but also facial expressions and hand gestures.

I enjoy my social interactions online as much as the next person, but I do consider them to be just one part of my social life. Social networking is a way for me to connect with people I might otherwise not have encountered due to geographical distance, conflicting offline schedules, or absence of mutual acquaintances. It is nothing more. But it is certainly nothing less.

And what is social networking to you? How does it fit into your life?

Photo credit: Marlie Kanoi

14
Apr
10

conversation is a two-way street

The dimly lit room was abuzz with enthusiastic chatter, and with my coat checked and a beer in hand, I was finally ready to immerse myself in an evening of conversation. But no sooner had I exchanged names with the friendly Man Yelling at Womanhealth and wellness professional standing next to me, a woman appeared suddenly from the shadows, descending upon us with such a vengeance that it took a moment for me to catch my breath. With the no-nonsense approach of a Vegas Blackjack dealer, she doled out her business card and then moved straight into her three-minute sales pitch. And when she was done, she promptly excused herself and walked away, not lingering for even a second to notice our glazed-over looks or ask us who we were.

Now, had this been an isolated incident, it might have been easier to shrug off. But, unfortunately, it was a scenario that seems to keep playing itself out over and over again not only in face-to-face interactions, but also in online communication. Some marketers on social networking sites are deliberately or unwittingly ignoring the importance of talking with their target consumer rather than at them. They fail to appreciate that no matter how fascinating they may think their product or service is, the person being preached to is rarely quite as enamored. Social media marketing is not about bombarding people with a one-way message about you, your product, and what you want. It is about identifying common interests and encouraging a conversation. It is about sharing useful information and resources and, most importantly, building a rapport.

- Natsai Mandisodza




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